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Let’s clear something up real quick. Social media is not just about “being active.”It’s not just pretty graphics.And it’s definitely not just posting because you feel like you should . Social media is a business tool  — and when used correctly, it works for  you, not against you. As a social media manager, I see a lot of business owners doing the most… with very little return. Not because they’re incapable, but because no one ever showed them how to treat social media like p